Three Unique Ways to Serve Clients Through Social Media
As Craig Jamieson puts it in a post at the Maximize Social Business blog, today's social B2B salesperson has more opportunities for connecting with and serving clients than ever before.
Jamieson offers a range of suggestions for employing social media to build client relationships.
Here are three unique social initiatives to consider to better serve your clients:
Find opportunities for them.
Hey, you're already monitoring social media to find opportunities for your own company; why not surf and chat with your clients' goals in mind? Jamieson suggests you conduct free searches using Google Alerts or Social Mention to turn up pertinent info, or at Sprout Social or Nimble Social CRM for a small fee. "I can almost give you a 100% guarantee that your competitors are … not doing this," he notes.
Connect them.
There's a big difference between being a vendor and being perceived as a member of your client company's team, Jamieson says. "Connecting your client with others who can use their services or who can provide them with valuable services ... is a fast trip up to team-member status," he adds. A great place to start connecting the dots: LinkedIn.
Promote them.
Become your client's brand ambassador whenever the opportunity arises. Or take a more proactive approach: "Send out social updates directing folks to their website or announcing their new products or scheduled events," he suggests. They're sure to love you for it.
Conclusion: It's all about reciprocity. As Jamieson puts it: "Givers get, and when you help to increase your client's revenues, you will undoubtedly increase your own."
1 comment:
Thanks for these ways, these are very informative and useful. This helps to those who are searching on how to serve clients through social media. Nice post, thank you for having time sharing this.
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