Generate Leads With LinkedIn Announcements
If you're
not using LinkedIn as a lead generation tool, argues Shelly Kramer at
MarketingProfs Daily Fix, you may be missing out on a very good thing:
"According to data from HubSpot, LinkedIn is the most effective source of
new business leads among the three leading social networks (Facebook, Twitter
and LinkedIn). And a study of some 3,000-plus B2B marketers indicated that
LinkedIn's visitor-to-lead conversion rate is four times higher than that of
Facebook and Twitter."
With LinkedIn Announcements, you
can send email messages straight to the inboxes of likely prospects. Sound
good? Here's the right way to do it.
- Ditch
the default subject line. If you don't take the time to write an original
subject line, why should anyone take the time to read your message? Treat this
like any other email campaign—intrigue your recipient with a subject line that
compels further investigation.
- Make
your copy irresistible. Grab your reader's attention with a relevant case for
action. "This is a great place for stats—not only can they present a
compelling case in a short amount of space," she notes, "but they can
also help readers visualize a particular topic or subject matter, which will
help pique their interest."
- Include
a call to action. Don't expect anyone to read your mind. Make your call to
action, and the pathway to conversion, perfectly clear.
- Don't be a jerk. Would you want an endless stream of irrelevant LinkedIn Announcements? Probably not. So treat this access to a prospect's inbox with respect.
Conclusion: With a strong LinkedIn strategy,
your lead gen program can generate the high-quality leads your sales team
craves.
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