Wednesday, February 25, 2015

The Best Days and Times to Post Content [Infographic]


The Best Days and Times to Post Content [Infographic]

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.

The data came from a research series released last year by TrackMaven, including a Twitter report (based on 1.7 million tweets from 1,423 brand accounts), blog report (1.2 million posts from 4,618 brands), email report (93,000 emails from 2,000 email lists), Instagram report (accounts of Fortune 500 companies), and Facebook report (1.5 million from nearly 6,000 brand pages).
Key findings from the research include the following:

Instagram: The most popular day that brands post content to Instagram is Thursday, and the most popular time is between 1 PM and 2PM; the most effective day (i.e., with the highest engagement level) is Monday and the most effective time is between 8 AM and 9 AM (all times are US EST; days/times are b,ased on cumulative data with popularity/effectiveness varying from brand to brand).

Email: The most popular day for sending emails is Thursday, and the most popular time is between 11 AM and 12 PM; the most effective day is Thursday, and the most effective time is between 2 PM and 5 PM.

Facebook: The most popular day for posting to Facebook is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 12 AM and 1 PM.

Twitter: The most popular day for tweeting is Thursday, and the most popular time is between 12 PM and 1 PM; the most effective day is Sunday, and the most effective time is between 10 PM and 11 PM.

Blogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM; the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.

If you need help with your email, web site, video, or other presentation to promote your  company, product, or service,  please give me a call at 440-519-1500 or e-mail me at john@x2media.us 

X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one!   

From X2Media I would like to thank you for your time.  

John E. Hornyak
X2Media, LLC

How to Connect With Email-Fatigued Prospects in Three Simple Steps


How to Connect With Email-Fatigued Prospects in Three Simple Steps


After surviving the competitive holiday season, many marketers could use a break. Unfortunately, new challenges come with the turn of the calendar page.
Many people feel compelled to clean hypothetical house at the start of each new year—purging clutter, conquering unhealthy habits, and opting out of emails from the brands that crammed their inboxes in December.
So, how can modern marketers deal with this detox mode—and make sure their messages aren't lost in the New Year's clean sweep?
Here are three simple steps to connect with post-holiday email fatigued subscribers.

1. Show subscribers you've got more to offer than deals and discounts
If I'm paring down my subscription list after a major purchase or buying season, the brands that offer me valuable content along with their offers are much more likely to make the cut.
In the wake of the holiday crunch, most consumers are less interested in "save big, limited time, act now" messages. They may not need anything from you right now—but they're still looking for content that offers relevant and sharable industry insight, inspires positive change, and builds continued trust in your relationship.
That kind of content shows subscribers you value them even when they're not in active purchase mode—and goes a long way toward encouraging retention.
The beginning of the year is the time to show your brand's worth as a long-term investment. Share evergreen tips and advice that are related to—but not all about—your product or service. Offer a free e-book or whitepaper sharing projections or trends to watch during the year.
It's a great time of year to position yourself as a thought leader in your industry or mindspace, and the best way to accomplish that goal is to regularly share relevant content that makes your subscribers click—and then makes them think.

2. Offer a steady stream of customized content through an automated series
Yes, I know: It seems counterintuitive to create a series targeted to email-fatigued subscribers. But hear me out.
When strategically planned and properly timed, an automated series establishes your depth of expertise and shows consumers you have valuable information to share—and that you know how to break that content down into bite-sized nuggets that won't tax their attention, their schedule, or their inbox storage capacity.
First, select an umbrella topic relevant to your recipients' business objectives. You can probably look to your own first quarter plan for great ideas on content that will resonate with your audiences: Think "organization" and "optimization" to start. Those concepts are practically universal this time of year.
Once you know what you want to say, create a schedule and a mini-messaging plan for this push. For example, you might send 4-6 messages every few days. Or, consider offering subscribers a weekly "Top Five Tips for the Year" countdown.
The goal is to create meaningful, periodic touchpoints over the course of a few weeks to remind your subscribers that you're a valuable resource year-round—not just during the holidays.

3. Give customers the option to connect a little less frequently (You know, if that's what they really want)
We get it. Seasons change. After the holidays, many subscribers don't want to sever the relationship with your brand, but they definitely want to hear from you a little less often. The customer who wanted your sales emails twice a day in December may feel harassed by that level of contact now.
However, with some savvy handling, you can maintain the contact by simply scaling back your contact strategy.
Consider offering a way for readers to manage their subscription preferences. An "all or nothing" model can alienate consumers who want to hear from you only on their schedule. Instead, build some flexibility into your subscriber services and allow customers to deal with their email fatigue by reducing contact rather than eliminating it completely.
Make it easy to "turn down" the conversation volume—but continue to share valuable content on a schedule that appeals to each user.
With that said, remember: The average email list churns by about 30% every year. If a few subscribers decide to opt out of your list, it's OK—because new subscribers are everywhere!

Put equal emphasis on finding new contacts and retaining the ones you already have, and you'll be well positioned for success in 2015.

Four Ways to Attract New Email Subscribers and Grow a Better List


Four Ways to Attract New Email Subscribers and Grow a Better List

In marketing, we're on a constant quest to connect with new prospects, new customers, and new email subscribers. So cultivating a high-performing email contact list should be a top priority for all marketing professionals, no matter what their core business.
Why? Well, the average email list churns about 30% every year. A successful email marketing strategy should include a whole slew of activities to keep that list lively and growing.
Here are four easy steps to help build your list—and boost your business.
1. Make it insanely easy to join your mailing list
Journalists are taught to make the most important details of a news story prominent and easy to find; in fundraising, development pros learn to lead with their ask, followed by supporting facts to establish need. Marketers should follow the same model when presenting an email signup form on their website.
Many company websites corral links in footers for the sake of design; sure, it looks clean, but that's a surefire way to miss opt-in opportunities.
Don't make site visitors work to make a connection. Put your signup form at the top of your homepage and alongside some other engaging content. You'll get the most eyeballs possible on your form without requiring site visitors to scroll all the way down to the bottom.
2. Spread the word; rinse, repeat
As marketers, we're all storytellers. In marketing, your story is at the center of your strategy. Every organization should have 3-5 key messages ready to share with prospects at any time. But many organizations fail to plug those messages into channels that can help grow their list, resulting in missed signup opportunities.
Adapt one of your core messages to create a clear call to action for prospective subscribers. Then, use that new messaging to promote your company's signup link on social media—not just once but continually.
Your social audience has already shown interest in your organization, so don't play hard to get! Invite friends and followers to take the next step in engagement by sharing your signup link across social channels regularly.
While you're spreading the word, don't be afraid to harness the social power of your staff and stakeholders. These "insiders" have a vested interest in your company's success, and they can be some of your best ambassadors.
Also ask those in your inner circle to share your emails with their social networks, or encourage them to post a link to your signup form on their personal social channels so you can get more exposure with new audiences. Third-party validation is powerful, and the really successful brands do a great job of using their fan base.
3. Be a (strategic) tease
There's no better way to show the value of being on your email list than to share snippets of emails on your own social networks. Previewing the goods (your valuable content) can entice interested consumers to sign up for future messages, which is a really big deal.
Email conversion rates are 40 times that of Facebook and Twitter, so moving someone from fan or follower to email subscriber puts him or her in a really good position to become a customer.
So take the time to provide a strategic sneak peek of your email content on social media; you'll draw in quality subscribers who really value what you have to say in the inbox.
4. Create connections from everyday touchpoints
If you're like most people, you send scores of emails every day; now, consider all the emails your colleagues send, too. Each recipient of all those emails could be a future member of your contact list. So consider making a minor change to your company's standard signature block by adding a signup link to each employee's standard email signature. That simple step makes every sent email a gateway for someone new to join your list.
Events are also a great forum for collecting email addresses. If you regularly attend networking functions, conferences, or professional meet-ups, consider ways to convert introductions into signups. A simple pad of paper and pen will do in a pinch, or you can use mobile apps to avoid the messy handwriting guesswork and automatically populate your list with new connections.