Remember when you first learned to ride a bike? Perhaps you had someone
who stood behind you, in case you fell—someone who gave you the confidence to
try again until you could ride on your own.
Five Ways to Build Your Marketing Team's Confidence
- 70% coaching ("you"). Turn 70% of your interactions with your team into coaching interventions. Help them develop their ideas by asking questions and encouraging further thinking. Supportive, open-ended "you questions" will encourage them to expand their ideas. Examples: "Building on your idea, how would you...?"; "Tell me more about what you mean by that"; "How could you make that happen?"
- 30% ideas ("I"). Only 30% of your interaction should be your own ideas and proposals, expressed (ideally) only after someone else has spoken.
- 0% of your interaction cuts people off ("I"). Don't worry about not making your point; the group will be aware that you have something to add, and they will usually give you the floor next. If you find yourself cutting someone off... pause, apologize, and encourage the person to continue.
If you need help with your email, web site, video, or other presentation to promote your company, product, or service, please give me a call at 440-519-1500 or e-mail me at email@example.com.
X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one!
From X2Media I would like to thank you for your time.
John E. Hornyak