Top Six Ways to Grow Your Email Subscription List
- Send a postcard with a special offer, and encourage customers to go online to redeem it.
- Make the option to opt in more prominent and accessible—say, with buttons or links on landing pages.
- Promote your e-newsletter on your physical mailings, such as bills, account statements, or flyers.
- Host an in-person event or a customer appreciation party and ask for email addresses as part of a drawing or raffle. Be sure to include opt-in language on every entry form.
- You can also try your hand at content marketing: Offer compelling e-books, infographics, and videos, but gate them with a registration form of some sort to ensure a mutually beneficial exchange (contact information in return for high-value content).·
- Confirming subscribers who opt in (and doing so twice, if necessary)
- Encouraging recipients to add you to their address books (with clear calls to action and buttons that facilitate that action)
- Opting for organic list growth versus buying databases wholesale
- Developing online forms that encourage people to indicate their interests, and using that data to create targeted subscription lists
- Making it easy and obvious for contacts to opt out
- Honoring "unsubscribe" requests immediately (it's the law)
- Remove distribution, role-based, or administrative addresses such as "email@example.com" or firstname.lastname@example.org.
- Monitor feedback loops so you can identify and immediately remove people who complain about receiving your emails.
- Segment disengaged subscribers via criteria such as whether they ever made a purchase.
- Re-engage inactive contacts with messaging and offers targeted to their specific segment.
- Make sure your subject line creates an expectation that the body copy will fulfill, and keep the subject line short and pithy, if possible; most email programs will display 60 or fewer characters (including spaces).
- Be brief in the email body, too; short, compelling emails are more deliverable (and tend to get better results).
- Make links—including link title, color, and placement—obvious.
- Create your message so it displays well in the preview pane; 600 pixels is a good maximum width.
- Giant images are characteristic of spam messages, so be sure to deploy visuals sparingly.
- Don't include important copy in your images (where it's likeliest to be overlooked), and keep a high text-to-image ratio so your subscribers are provided something substantial.
- Offer a clear, direct method of contacting you.
- Using ALL CAPS is a spam characteristic. Also, use exclamation points sparingly, and don't use several in a row.
- If you're mailing to an opt-in list, add a line at the top reminding people that they opted in.
If you need help with your email, web site, video, or other presentation to promote your company, product, or service, please give me a call at 440-519-1500 or e-mail me at email@example.com
X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one!
From X2Media I would like to thank you for your time.
John E. Hornyak