It’s a tough time for many companies trying to survive in today’s economy. The first things to go are the marketing programs along with annual sales meetings. These cuts can make the bottom line look good, but they can have a far reaching negative effect for the road ahead. We are all aware of the hard times that the American automobile industry is going through, but in spite of all the hard times they manage to keep their advertising campaigns alive because their survival depends on it.
I wanted to share with you this month some helpful information on why you should stay on course with your sales meeting plans instead of cutting back.
I have also included a checklist that may be helpful to the many companies that are utilizing the internet as a economical marketing resource to stay in touch with their customers, prospects, and employees. It offers some good tips on what to avoid for e-mail campaigns.
No matter how you stay in touch with your customers, prospects, or employees, the thing to remember is that you need to provide helpful information that will give value to your audience resulting in action or vote of confidence on their part.
Your customers and prospects are looking for ways to increase their sales, their customer loyalty, their employee loyalty, their productivity, their morale, their profit, and to have no problems. How you help your customers and prospects with ways to achieve this is your value to them.
To take things to the next level, consider X2 Media’s professional assistance and creativity. If you would like to meet, please give me a call at 216-373-7666 or e-mail me at john@x2media.us Also, I would be happy to share examples of how we have helped our clients prepare powerful presentations that deliver their message of value.
X2 Media is an expert at helping make our client’s presentations shine allowing you, the presenter, to focus on content and getting your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”.
Always make it a good one! From X2Media we would like to thank you for your time.
(Click here to read more about the Five Top Reasons to Meet) or
(Click here to read more about e-mail campaign mistakes to avoid).
Monday, February 9, 2009
Top Five Reasons to Meet in a Down Economy
Posted by
John Hornyak, X2 Media
at
12:03 PM
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