Why You Should Add Videos to Your Website?
Video marketing is just as important for your search engine
optimization (SEO)
and brand awareness as the written content on your website. Honestly, it might
even be more important. Current trends show that video consumption has never
been higher and the value it provides to your business cannot be overstated.
That’s why we’re sharing 3 reasons to add videos to your website, plus useful
tips for creating content that speaks to your audience in an engaging way.
Video is the way consumers are absorbing
content on the internet and your business should be primed to take advantage of
the opportunity that video provides. Statistics show that viewers will stay
engaged longer with video than with reading and are more likely to convert
to leads after viewing a video. This is because video allows your company to
communicate to your customer base in a simple but effective way.
Statistics on Internet Video Consumption
- Internet video consumption has grown on average
by 32% annually between 2013 and 2018. Consumption is expected to grow
continually within the next few years.
- Currently, YouTube has over 2 billion monthly
active users across the world
- 85% of internet users within the U.S. consume
content through online video
- In 2021, the average person watch online videos
for 100 minutes every day, an increase from 84 minutes in 2020
- Internet videos will comprise more than 82% of
total consumer internet traffic by 2022
Reasons Why Your Business Should Have Video On Your Website
There are many reasons for
placing a video or several videos on your website:
1. Improve Your
Rank on the Search Engine Results Pages
The old saying, “Content is
King” applies to videos too! Although the footage in the video may not be
indexed by search engine crawlers, the way the data is optimized on the video
makes the difference.
Keywords
Using keywords in the video
title, descriptions, and tags help provide an additional SEO boost.
Optimized YouTube Channel
Additionally, Google owns
YouTube. This is a built-in advantage for your company to have an increased
presence in Google’s search engine results page.
Create an optimized channel
that hosts all of your video content, even if you have the video embedded on your
actual website. The channel and videos provide high-quality backlinks and
information about your website.
2. Show Off
Your Brand, Products, Services, and Company Personality
Video is a great way to
humanize your brand and connect with your website visitors. This connection is
part of relationship and trust building. People buy from businesses they trust,
and a video can help bridge the gap.
Create Trust
Videos send signals that show
you believe in your product or service. Even when a video is not watched, there
is a subconscious trust signal being established between your brand and the
viewer. This is why having a video for your services or products is a great way
to create emotions within your customer base that triggers them to contact you.
3. Stand Out
From Your Competition
A lot of businesses are still
out of the loop on the importance of video, but that window of opportunity is
closing. As more companies become aware of the success of online video
marketing, your competitors may use the opportunity to get ahead of you in
search results and brand message.
Videos will help you reach
new website visitors and create a lasting impression.
Video Provides a Better Website Experience and Retention Rate
A video provides supplemental
material to the static content on a website that helps to provide a compelling
experience for the consumer. Videos are a great way to build a lasting
relationship with online visitors.
Consumers are more likely to
remember your video than the content they can read on your competitor’s
website. Add in the fact that video links are easily shareable, and you have an
opportunity for your customers to post your content across their social
platforms.
Can I Use YouTube Videos on My Website?
Absolutely!
Since YouTube is owned by
Google, and even by itself is the second most-used search engine on the
internet, it is highly recommended to use this platform for your videos.
There are several plugins
that can be added to the backend dashboard of your WordPress website to incorporate
playlists from your YouTube channel. The actual YouTube plugin is a great one
because it allows a high degree of functionality and control.
What Types of Videos Should I Make?
Take advantage of all forms
of video media for your business. Each type of video should have a specific
message in mind. There are a few options that all companies can benefit from
using as promotional material.
Introduction to the Business
Think of this as your
opportunity to tell your customers who you are, what your business is about,
and WHY they should work with you versus your competition. Consider this as a
mini TV advertisement, but for the internet. Often a video like this is best
presented on the website’s homepage.
Product and Services
Commercials and
advertisements are an everyday part of life, but advertising space for TV and
billboards is costly. Online videos on your website and YouTube channel don’t
have to be restricted to a specific time slot, length, or style.
Customer Testimonials
A customer’s personal
experience with your company speaks volumes. Consumers are more likely to trust
their peer’s experience over a sales pitch any day, and a good testimonial
video that shows your client is going to elicit a more favorable response than
a picture with a caption stating, “We loved our experience with Company XYZ.”
People can be pretty skeptical and a video can help overcome the skepticism.
Testimonial videos offer a great way to showcase how your business can
help your potential clients.
Instructional
Who wants to read a
long instruction manual when YouTube is full of tutorial videos? Answers to a
lot of questions for “how to …” are readily available online. Instead of giving
a random amateur YouTuber more hits on their channel, optimize your company’s
web videos to answer questions relevant to your business. You may be surprised
at how well your videos are received and it can give your company the opening
to attract new clients.
What Should I Avoid When Creating Video for My Website?
There are definitely
things that should be avoided when it comes to making a video for your website.
Remember the goal is to create engaging content that causes the RIGHT emotional
response to your viewers. Here are some tips to avoid creating a video that
derails your marketing strategy:
Keep your message
short and simple: Make sure you can
hit all the hot points in your video during the time allotted. Don’t overextend
your screen time as it can negatively affect viewership. If your topic is
broader than the time you have, break the message down into multiple videos.
KEEP YOUR VIEWERS’ ATTENTION!
Don’t bore your
audience! Keep your video
exciting. This will help engagement and allow you to effectively get your
message across. People will zone out or leave a boring video that doesn’t grab
their attention.
Shoot with a Script: This will help keep your video and message
on track. Even if you are an expert on your topic, having a script will keep
you focused. This will provide confidence to the person in the video or doing
the voice over and will help them on during filming to eliminate awkward
pauses and gestures.
Don’t Over Promote Your Business, BUT Make Sure You Have a Call-to-Action Included – Without a call to action in your video, you will lose some of the effectiveness of your message and marketing effort. Ask your viewer to complete the cycle by presenting a call-to-action that grabs them emotionally and causes them to act! But be careful – don’t over promote your business or you could turn off potential customers by selling to them too much. Keep the information clean and simple.
----------------------------------------------------------------------------------------------
Until next month. . . .remember. "you don't get a 2nd chance to make a 1st impression." Always make it a good one!!
No comments:
Post a Comment