Four Ways to Woo New Customers With Sweet-Talking Web Copy
You know this isn't working.
Something just isn't right.
You've spent weeks refining your Web copy. You think it
looks damn near perfect. But it's not bringing the results you need.
Traffic. Leads. Profit.
Is that too much to ask? You give, and you give: You list
your achievements, you detail your experience, you explain your worldview.
But you're not getting much action on your site. No new
subscribers. Your sales have fallen. And those word-of-mouth referrals you
started your business with have vanished.
Your competitors are busy playing the field, getting
attention.
Their websites are like magnets for online traffic. New
customers can't seem to stay away.
So, what do they have that you don't?
They don't have more expertise or experience. So why is
their Web copy attracting and seducing new customers while your carefully
crafted copy leaves readers feeling cold and uninterested?
Fortunately, you too can entice new customers. You just need
to make a few changes to your Web copy. Changes that will seduce your readers,
make them feel special, make them see you have the answers they seek.
And once you do, you'll be swamped with phone calls, emails,
and requests for your services.
Ready to learn how to woo new customers? Use the following
four ways to sweep them off their feet with some sweet-talking Web copy.
1. Let me feel the love
We're selfish. Every one of us. We can't help it. It's
human.
So when we visit a business website that talks only about
itself, we lose interest. Immediately.
But when we visit a site that showers us with attention. We
like it. A lot. We want to hear how it will improve our lives.
Do this:
We help you create your dream home with color.
Not this:
We are the country's leader in paint sales.
Be specific about how you'll help your customer. You can
include your accomplishments, but show us how it will solve our problem.
2. Tell me about me
Your About page should be about your customer. Not you. Yes,
I mean it.
Have you ever gone on a date with someone who provided a
detailed life story? Every excruciating detail? If you did, then you know about
exit plans.
But with a website, you don't need an exit plan. Just a
click on the back button. And you're gone. Never to return.
Do this:
Are you looking for help to navigate the grant application process? I have the
experience to help you from start to finish.
Not this:
In my 20 years of experience, I have seen many changes in the grant application
process. Twenty years ago, it was a simple matter of filling out a form;
however, an increase in applications caused much confusion. Things changed
again 10 years ago.
See what I mean by exit plan? Help your customer by making
your About page about them.
3. Show me everything
Sometimes, you start a relationship and hit it off right
from the start. But as you spend more time with this person, a few weird things
happen. She won't return your calls as quickly. She shows up late for your
dates. And when she invites you to the movies, she buys popcorn only for
herself.
What happened to the attentive and considerate person you
first met?
People worry about this scenario in business relationships
too. That's why you must be transparent on your website. Tell me what working
with you will be like. Show me that your energy won't be spent just in the
pursuit of my business; demonstrate your commitment to keeping me around.
Do this:
If we decide to work together, I will provide you with weekly reports detailing
progress to date. This will be your chance to make sure we're on track with
your project or to make any changes.
Not this:
See why we are the leading social media marketing company in town. Hire us
today. You won't regret it.
You must be specific both about how you will help with your
customer's project and about what will be involved for the duration.
4. Make it easy for me
Don't play games or give us the runaround. Your customer has
shown some interest in you. Make it easy for him to get closer and give you a
chance. Tell him exactly what he needs to do to get your help.
Do this:
Click here for a free quote now.
Not this:
We offer many services depending on your needs. Visit our contact us page to
find the appropriate department for your question.
Use simple, straightforward language. If you make
information difficult to understand or find on your Website, you will lose
customers.
Make me a part of your life
You're a giver. That's why you went into business for
yourself—to help others with your expertise.
And you know you deliver results. You're good at what you
do. The best.
And with the right Web copy, potential customers will
finally understand exactly how powerful your services are. How their lives will
be better with you in it. How finding you was meant to be.
They'll truly believe it was destiny.
So get started. You've got this. Dump your old, selfish
copy. You deserve better.
Just work on those four simple steps to nurture
relationships by giving your clients the attention they need.
And once you've made those changes, customers will be
vying for your attention. Fighting over you. Wanting you to be their one and
only.If you need help with your email, web site, video, or other presentation to promote your company, product, or service, please give me a call at 440-519-1500 or e-mail me at john@x2media.us.
X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one!
From X2Media I would like to thank you for your time.
John E. Hornyak
X2Media, LLC
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