Thursday, August 28, 2014

Four Ways to Treat Your Email Subscribers Like Friends

Four Ways to Treat Your Email Subscribers Like Friends
According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family trips. Because of this, they argue, "You need to develop a relationship with the consumer as well. Otherwise you are just an intruder in a house where you don't belong." 

Here are a few tips for making subscribers think of you as a friend whose messages belong in their inboxes: 

Be personable. A friend knows how to spell your name correctly; remembers your birthday; takes note of your likes and dislikes; and speaks to you in an informal, conversational voice. There's no reason why your email program can't exhibit all of these traits as well.

Be consistent. We all have that friend who alternates between bombarding us with messages and disappearing for weeks or months at a time. It gets old in a hurry. So be the friend who stays in touch consistently, and never comes on too strong.

Be concise. "You don't want to be that friend who takes 20 minutes to tell a 2-minute story," the 60 Second Marketer team notes.

Be sensitive. Friends recognize when "now" isn't a good time to talk—and it's important to remember that when timing your email campaigns. Mornings might be an ideal time to catch a stay-at-home mother; Friday evening, conversely, might be a terrible time to reach a B2B customer who keeps a regular office schedule.

Conclusion: Be a pal. Thinking of your subscribers as your friends is an effective way to gauge the appropriateness of your email program's different initiatives—and not wear out your welcome.


If you would like to discuss your 2014-2015 email plans and maybe looking for new ideas,  please give me a call at 440-519-1500 or e-mail me at john@x2media.us

X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”.  Always make it a good one!  From X2Media I would like to thank you for your time.

John E. Hornyak
X2Media, LLC

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