What to Do Today, This Week,
This Month to Boost
Your Client List
Did your marketing team slow down a bit during the slow days of June/July? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct post at its Promotional Ideas blog. |
But allowing "quiet spells" like these at any point in the B2B marketing year is simply bad business practice, Promo Direct argues, adding that truly effective marketing means being consistent year-round. "A quiet spell now is actually a result of lack of planning and marketing six months ago."
To help boost your client list, your relationship with current clients, and your overall results, Promo Direct suggests you engage in simple daily, weekly and monthly marketing activities such as these throughout the year: Daily 1. Send one email to or call at least one new contact. 2. Add at least one prospect's name to your list of potential clients. 3. Add one more personal detail about a current client to your client database. Weekly 1. Send surveys to current clients. Incorporate their suggestions into your practices. 2. Research your competitors' activities. Monthly 1. "Contact the customers who truly support your business," Promo Direct writes. "These are the customers that provide referrals for your business and engage in word-of-mouth marketing for your company." 2. Review the effectiveness of your contact points. |
If you would like to discuss ways to build your client list, please give me a call at 440-519-1500 or e-mail me at john@x2media.us X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered. Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one! From X2Media I would like to thank you for your time. John E. Hornyak X2Media, LLC |
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