On behalf of everyone at X2Media, we would like to wish all a very Happy Thanksgiving. Our entire team would like to take this opportunity to let our clients know how much we appreciate their business and look forward to a continued partnership through the 2010 holidays and beyond. Thank you for your business.
A good way to gauge the value of your service is to ask your client for testimonial, but the problem that arises is getting them to take the time to do it. I came across this article which provides some helpful tips how to get some good feedback from your clients easily.
"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. "Without even picking up the phone or sending an email, you have an incredible arsenal of research tools available to you via the Internet," she explains.
Here are five places where you can start looking for kudos right now:
Your email inbox. "Hunt through old messages and look for any positive feedback you can find," Swayze advises. If you come across a nugget of praise, send a quick email back to the sender for permission to use it.
Your blog. Read back over your older blog comments, she advises: "There are bound to be testimonials you can use in your marketing materials."
Twitter. Use Twitter Search to find out whether customers are tweeting about your brand, and follow up positive comments with a quick private message. Mark favorable comments as "favorites" so you don't lose them, she recommends.
Facebook. "You might find the best testimonials [at your Facebook fan page] without even having to ask for them," Swayze notes.
Google Alerts. Choose the search terms you want to monitor. Google Alerts will notify you when they appear in new online content. Follow up with the authors of positive comments.
Finally, you can always just ask, Swayze says. "Post-purchase follow-up messages give you the perfect opportunity to ask customers for feedback," she notes. "If customers are content with your service, they should happily provide a few words of praise."
Conclusion: There are easy ways to garner praise. Search online for positive feedback, and follow up with your fans. Voila! Testimonials.
If you would like to discuss how you can market the power of testimonials through the internet, please give me a call at 440-519-1500 or e-mail me at john@x2media.us
X2 Media can help you target your content and get your message to the audience in a way that it is not only seen and heard, but remembered.
Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one! From X2Media I would like to thank you for your time.
John E. Hornyak
X2Media, LLC
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