We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at the Anything Goes Marketing blog, Chad Horenfeldt offers his Top Five mistakes that B2B marketers need to avoid making this year:
Not having a defined social-media strategy. "In 2010, you will not have a choice but to make social media part of your overall marketing strategy," he writes. "If your company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you," via social media.
Not sending relevant and timely messages. "If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities," says Horenfeldt.
Not having an accurate picture of your database. "Knowing how many contacts in your database have bounced and unsubscribed is no longer enough; you need to understand how much 'dead wood' you're carrying around," he says.
Not taking advantage of online communities. "You need to engage other marketers to really learn and get the most out of the resources that are available," and online communities are just waiting to help you do that. Join up!
Not using best practices. "One of your biggest sources of best practices should be the vendors you work with," he notes. Get access to a savvy person who can meet with you regularly and offer advice on what you're doing right and where you can improve. "Make that a priority for 2010 if you can," he advises.
Conclusion: Know when to hold 'em, know when to fold 'em. Use a guide like this one to take a fresh look at your B2B best practices. Are they on target for 2010?
No comments:
Post a Comment