Think. Create. Inspire.
This is the foundation for X2 Media, whose goal is to help tell stories through the use of graphics, photos, video, and animation. In this business, technology is a tool, but it is not the entire package. Whereas spending a great sum of money on the latest product used to be a priority, John Hornyak has now decided to let the market catch up with the technology. Doing so has enabled him to spend money on the features he needs, instead of buying the bells and whistles he doesn’t.
While he will still follow the trends that will become important to the business, he won’t be the first to do so. This is due to the supply and demand that occurs when customers begin requesting new technology for their desired products and services, and prices drop as a result. While many of the tools have changed, the customers have not.
Click here to read the full article, by The Cleveland Plain Dealer.
This is the foundation for X2 Media, whose goal is to help tell stories through the use of graphics, photos, video, and animation. In this business, technology is a tool, but it is not the entire package. Whereas spending a great sum of money on the latest product used to be a priority, John Hornyak has now decided to let the market catch up with the technology. Doing so has enabled him to spend money on the features he needs, instead of buying the bells and whistles he doesn’t.
While he will still follow the trends that will become important to the business, he won’t be the first to do so. This is due to the supply and demand that occurs when customers begin requesting new technology for their desired products and services, and prices drop as a result. While many of the tools have changed, the customers have not.
Click here to read the full article, by The Cleveland Plain Dealer.
No comments:
Post a Comment