Results-Based Email Marketing

I just finished presenting a seminar last week at the 2009 COSE Business Conference. My session was entitled, “Results-Based Email Marketing” which included strategies to optimize your Email marketing campaign. I had over 100 people attend the session indicating that there is great interest on how to get the most out of your Email marketing campaigns. There was a great response of questions by those who attended and I want to pass along some of the content that may be helpful to you if you have upcoming plans to implement your first or next Email campaign. Some of my topics included:

• Why Use Email Marketing
• Five Keys of Effective Email Marketing
• Getting Our Marketing Email Opened
• How to Email Responsibly
• Quick Tips
• Why Use An Email Marketing Service

Briefly some of my topics included, “Why and How” Email marketing is Proactive, Targeted, Preferred (54% of small businesses rated email as the force that drives visitors and customers to their sites & storefronts), Measurable, Effective - In real time, (85% of responses in the first 48 hours of sending), and Affordable.

I covered the Five Keys to effective Email Marketing listed here:

• Easy & simple to read
• Meaningful messages
• Action oriented
• Informative metrics
• Loyalty inspiring

But in the end you have to make sure that your Email gets opened and how do you do that?

I reviewed with the group why the “From Line” and the “Subject Line” are 2 crucial fields that should be given the same importance as the body text of the message. Many people first look at the “From Line” and if it isn’t recognizable they will trash it. The “Subject Line” is the next field that will determine whether the Email gets opened or not. Also there are criteria that you should be sensitive to concerning populating these fields which adhere to the Can-Spam Act.

There are a number of things to do and to avoid when putting together your Email campaign. If you would like a pdf copy of my presentation I would be happy to forward it to you just send me an Email, john@x2media.us, and I will reply with my presentation as an attachment.

Until next month….remember, “you don’t get a 2nd chance to make a 1st impression”. Always make it a good one! From X2Media we would like to thank you for your time and wishing you a Happy Halloween. X2 Media is an expert helping get your message to the audience in a way that it is not only seen and heard, but remembered.

If you would like to meet or desire more information on how to setup or improve your Email Marketing program, please give me a call at 216-373-7666 or e-mail me at john@x2media.us.